Our Marketing and PR team works tirelessly to support the show, its exhibitor and visitor community. Below are examples of the activities and results from the 2019 campaign.
Regular, planned advertising online and in print, placed in the leading trade titles across the UK and Europe to attract visitors from targeted industries worldwide.
With over 62,000 new users in the run up to the 2019 show, the website is the central hub for information and ticket registration. Check out our NEW for 2021 sponsorship opportunities.
Over 1,000 users during the show period in 2019. Taking information from the website, the APP allowed users to plan their day, navigate around site and receive notifications of upcoming seminars, panel discussions and displays throughout the show.
Social media proved to be really successful and engaging in 2019, sharing show news and information on behalf of exhibitors. On day two we saw #Plantworx trending at number three on the UK’s Twitter feed. Paid advertising across boosted posts in the two weeks prior to the show reached a targeted audience of 170,720 people creating over 40,000 engagements.
The 2019 Mugshot campaign resulted in a #Imgoingtoplantworx video that was viewed over 13,000 times.
Utilising our database of over 20,000 industry contacts (which is Experian verified) our team sends regular newsletters to loyal and target visitors. During the 2019 campaign, average open rates out performed the industry’s norm of 20% achieving open rates of 31%, with a 5% click through rate v an average 2%.
Want to talk Marketing & PR? Find Jeff, Amy and Louise's contact details here.